Instagram To Start Adverts On Instagram Stories
Recently, Facebook decided to roll out a new feature(adverts in facebook videos) that will always pay their users for videos uploaded and now, Instagram will also start to show adverts on Stories.
Stories allows users to edit and post series of short pictures and videos that last 24hours before disappearing into Instagram server. You can reach them at the top of the feed and apparently you will also reach adverts by third parties now.
Instagram Full-screen ads will appear before different users stories and will be skippable. Instagram said that 150million users uses this stories feature in a day which is Snapchat daily users.
In order to not feel confused if you follow brand or not, videos will be marked "SPONSORED". James Quarles, VP of Instagram Business said: "Adverts were designed for “reach” rather than immediately to drive sales, and would not have links to retailers or advertisers’ websites."
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